The new partnership will broaden the reach of College Emojis while simultaneously helping IMG College elevate the digital presence of Ohio State Athletics through innovative and interactive digital content.
Written By: Kierra Cotton
Posted on September 17, 2020 at 12:00 PM
COLUMBUS, Ohio-- College Emojis, Inc., a company dedicated to connecting passionate sports fans using digital platforms as a medium, has announced its partnership with Columbus-based Ohio State Sports Properties. Ohio State Sports Properties, the locally based IMG College team, is committed to extending the affinity of The Ohio State brand as their exclusive multimedia rightsholder.
As the world continues to fight the COVID-19 pandemic, consumers are spending more and more time online and in virtual spaces. The importance of online brand recognition and audience reach has proven to be more important than ever. With the help of College Emojis, IMG College and Ohio State Athletics will create cutting-edge audience engagement with their partnership beginning in September 2020.
From the partnership, Buckeye fans can expect creative and unique augmented reality and emoji content from the two brands. As a premier medium of choice when enriching digital communication between fans and their beloved alma mater or sports team, lending their unique products and insights to IMG College was a natural partnership for College Emojis.
Ohio St. Augmented Reality Football Helmet Designed By College Emojis
“We are excited to partner with IMG College and their Ohio State team to create innovative digital content to engage fans and provide new opportunities for partners. This pandemic has heightened the importance of virtual socialization and brands are looking for alternative ways to digitally engage and connect their audiences, especially with limited or no fans in stadiums,” said College Emojis’ CEO, RaShaun Brown. “Being from Ohio, this partnership means the world to us and we are extremely honored to collaborate with one of the biggest brands in the country."
The new partnership comes after an IOS update led College Emojis to pivot their brand. The update placed limitations on the brand, altering the user experience. The reintroduction of the College Emojis marquee product is a top priority, as the company works to build relationships with Facebook,Twitter and other social media platforms.
College Emojis Keyboard Launches Prior to iOS13 Update to allow fans to use “true” college emoji on social media platforms
About College Emojis: College Emojis, Inc. was founded by KCR Group on the campus of Ohio University in 2018. All members of Kappa Alpha Psi Fraternity Inc., their first application, D9 Emojis, catered to historically Black Greek letter organizations. D9 Emojis peaked at #1 in the app store and was widely used by its intended demographic. In 2019, KCR pitched their technology to 2Thumbz ENT, the developer and publisher of the largest portfolio of officially licensed collegiate sports mobile applications. Together, the two companies developed the first college in-text emoji keyboard and continue to work together to produce innovative college mobile content.